Thursday, November 08, 2007

CEO quotes

From David Pogue's Circuits column in which readers reply to his questions:

Do P.R. people really expect anyone to believe that the standard, stilted, second-paragraph C.E.O. quote was really uttered by a human being?

--"No. Some PR people are quite bright. Once they write a quote, however, it has to be vetted, edited, and changed by at least six stilted, brown-nosing vice presidents and/or product managers."

--"It wasn't uttered by a human being; that's the way CEOs talk."


Blogger Jason Lethcoe said...

Too true! Thanks for the post.

7:05 PM  

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